My Portfolio

Here is a selection of my recent work in fundraising writing; email marketing writing, editing and design; news writing and profile stories; and my experience developing, writing and editing print publications.

Fundraising & Email Marketing

One of my specialty areas is writing and editing newsletters, and developing content for solicitations and appeals in distributed marketing campaigns.

Email Newsletters

• Unveiling cellular secrets (2024)

• Turbocharging biology with universal morphology (2023)

• The humble fruit fly is a powerful model (2023)

• HIV’s attack mode, the risks of preterm birth, and more (2023)

• Building smarter microscopes, biomechanics of your knee, and more (2017)

• #100miles4research hits the road, Gitter wins CAREER award, and more (2016)

Mail appeals and solicitations

• Retention campaign solicitation (2023)

• Lapsed campaign solicitation (2021)

• COVID year-end solicitation (2020)

Email appeals

• Summer email appeal (2024)

• Summer email appeal follow-up (2024)

• Renewal appeal (2024)

• #GivingTuesday match appeal (2023)

• Summer email appeal (2023)

• Cancer appeal (2022)

• Summer email appeal (2018)

• Stem cell appeal (2018)

• Crowdfunding appeal (2016)

Event Marketing

• You’re invited: A special reception and science lecture (2023)

• You're invited: Night in the Lab (2024)

Profiles & News Stories

I am a trained reporter and writer with nearly two decades of experience interviewing, drafting, writing, and editing profile stories and news.

news writing

• Technical tour de force: Orphan proteins in mitochondrial disease

• Game-changer: New tech could transform biotechnology

• Online Field Trips bring science to the state

• Rural Summer Science Camp goes digital

• Summer Science Workshop helps students form their science identity

• Discovery Outreach teams up with Family Science Nights
  

Profiles

• Rising Sparks: Roma Broadberry, Biomedical Imaging

• Postdoc alum joins the fight against Hepatitis B infection

• Creating partnerships: Afterschool Expeditions brings science exploration to community centers

• Back in session: Summer Science Camps kick off in July

• Illuminating Alzheimer’s disease through microscopy

• Serving up summer science

Stewardship stories

• Gitter honored with inaugural Jeanne M. Rowe Chair in Virology

• Skala named inaugural Carol Skornicka Chair

• Curious research: Endowed chair honors developmental biologist Phil Newmark

Publications

I have extensive experience in developing the strategy and concept for full-length publications, including all the writing and editing and 1:1 work with a design team.

Donor Newsletters

• Spring 2024

  • Email announcement: Your Impact: New report arriving soon 📬

• Fall 2023

  • Email announcement: Following up on your newsletter

• Spring 2023

  • Email announcement: ➡ Your special report is coming soon

Magazines and printed reports

Fearless Science magazine, 2018, Morgridge Institute for Research

• Email announcement: Science that improves human health
  

The College of Letters & Science: Fueling Discovery (Wisconsin State Journal Special Section)

The Liberal Arts Advantage (UW–Madison)

• 2014-15

• 2013-14